CHANERICA EVUEN
Chanerica leads Global Strategy and Operations for the Design and Innovation function at PepsiCo. She combines creative thinking with analytical rigor to drive transformative change and foster innovation. In her role, she works closely with the executive leadership team to craft and implement strategies that address both immediate challenges and long-term goals. She is responsible for developing comprehensive strategies to drive efficiency, identify new opportunities, optimize strategic processes, and enhance overall performance.
In addition, Chanerica co-founded and currently leads the Design Diversity Taskforce at PepsiCo, which aims to increase diverse representation in the creative industry through internal programming, community outreach, and industry partnerships.
Prior to joining PepsiCo, she served in strategy-related positions managing C-suite initiatives in various industries. She has over 15 years of experience working for established brands such as Verizon, Macy’s, Saks Fifth Avenue, and iHeartRadio. Throughout her career she has worked alongside design, marketing, and business executives to build strategies that position teams and brands for long term success.
She received her Bachelor of Arts from the University of Michigan, Ann Arbor and Master of Science in Strategic Design & Management from Parsons School of Design.