Emory “Vegas” Jones is the epitome of a humble soul and the embodiment of betting on yourself. As a visionary leader, Emory has built a reputation for his unwavering belief in potential, the relentless pursuit of excellence, and a steadfast commitment to personal growth and resilience. His journey from humble beginnings to becoming a prominent figure in the lifestyle and entertainment industry showcases his dedication to pushing boundaries and setting high standards. Emory’s humility and authenticity have earned him respect and admiration from peers and mentees alike, making him a beacon of inspiration for those who dare to dream big. Emory’s ability to remain grounded while reaching for the stars is what truly sets him apart, embodying the essence of what it means to bet on oneself. As the head of Lifestyle at Roc Nation, Emory co-founded the apparel brand Paper Planes in 2014. This lifestyle brand represents inspiration and empowerment, allowing customers to express themselves beyond fashion. The Paper Plane teaches you to imagine, dream, and set your intention: "This is what I want, where I want to go." Emory’s journey reflects this ethos, perpetually challenging the limits of possibility.

Over the past decade, Emory has served as a global catalyst for Puma. Having been a creative consultant for over 10 years, their ongoing collaboration has steadily driven Puma’s growth and innovation. Emory was a pivotal figure in establishing the groundbreaking Fenty partnership which brought a fresh, bold vision to Puma's offerings and significantly expanded its market presence. Jones also played a crucial role in 2018 by re-launching Puma Hoops, revitalizing the brand's basketball heritage and reconnecting it with the culture and community of the sport. Over the last five years, Emory has been integral to Puma’s growth, adeptly navigating both sides of partnerships. Through these initiatives, Emory is able to uniquely balance authentic street culture within a corporate company’s atmosphere. Having a liaison like Mr. Jones has been instrumental in positioning Puma as a leader in the intersection of sports, fashion, and lifestyle. His decade-long commitment actively showcases his dedication to push boundaries and create impactful partnerships that resonate with diverse audiences.

Emory’s leadership is defined by his inspiring and empowering presence. He communicates with a tone that motivates and uplifts, encouraging others to believe in themselves and pursue their dreams. He understands the importance of celebrating wins, no matter how small, to boost morale and motivation. His authenticity and genuine approach have helped him build a robust support network, surrounding himself with positive influences who share his vision and values. By encouraging others to unlock their full potential, he inspires generations to fearlessly chase their ambitions; encouraging individuals to take control of their destinies by embracing the process in unwavering pursuit of their goals. His message of empowerment reverberates through every endeavor. “Vegas” Jones is not just a name; it is synonymous with the audacity to dream big, defy norms, and embrace the extraordinary possibilities that life has to offer. His journey serves as a powerful example that with the right mindset and support, anything is possible when you bet on yourself.