SHAKE JAMES
From a chance pickup basketball game to the global stage of hip-hop, "Shake" James has etched an incredible mark through his unique journey. It all began during his formative years in Milwaukee when fate intertwined his path with the legendary Icon Jam Master Jay. An unexpected connection forged on the basketball court, and in that fateful game, Shake and Jay created an unbreakable friendship.
This camaraderie led to decades of shared experiences across continents, solidifying their bond. United by their profound love for Milwaukee, and an unwavering passion for Adidas, Shake and Jam Master Jay were an inseparable pair. In 2014 Shake partnered with Adidas to introduce the inaugural concept boutique within the JAY ACADEMY portfolio—CLICKS. Further expanding his horizons, Shake introduced SNEEX, carrying advanced, contemporary, and luxury streetwear, and then BLACK MARKET, an inner-city community hub and retail space, offering resources, products, and vital services. In 2023 he introduced his first collaborative sneaker with adidas, entitled the “Day One” Pack, coming in two different colorways and available only at CLICKS. In 2024 he launched a 414 shoe,paying homage to Milwaukee.
He is currently gearing up for the formal grand opening of JAY Academy (Justice, Arts & Youth) which is slated for APRIL 12th 2025
Shake" James' life story is a remarkable tapestry woven with threads of friendship, fashion, and legacy. From a Milwaukee court to the world stage, he continues to shape his narrative while honoring the legacy and impact of his lifelong friends and his unwavering commitment to his community.