Tracy Reese is an American designer whose signature rich, daring colors and unique prints are crafted into joyful, feminine clothing for modern women. Tracy Reese’s design philosophy is rooted in a commitment to bringing out the beauty in women of all shapes, sizes, and colors.

Tracy Reese launched her namesake fashion brand in 1998 in New York City and over the past twenty-plus years, expanded to include sub-brands Plenty, Frock! and Black Label enjoying strong partnerships with Barney’s, Bergdorf Goodman, Neiman Marcus, Nordstrom, and Anthropologie. In 2012, First Lady Michelle Obama wore a custom Tracy Reese dress to address the DNC. Other notable fans of the brand include Sarah Jessica Parker, Tracee Ellis Ross, and Oprah Winfrey.

A member of the Council of Fashion Designers of America since 1990, Tracy Reese serves on its Board of Directors and chairs its Sustainable Strategies Committee and Black Advisory Board. Tracy also serves on the boards of NEST Artisan Guild, the College for Creative Studies Fashion Accessories Design Program, and on the board of Remake our World. Tracy has also served on the Advisory Committee of the United Nations Conscious Fashion Campaign. She is also an artist, as part of Turnaround Arts, a national program of the John F. Kennedy Center for the Performing Arts.

Tracy Reese continues to evolve and has pivoted her business strategy to a more sustainable, slow-fashion model. In 2019, Tracy moved her design studio to her hometown, Detroit, plugging into the resurgence happening there while actively participating in plans to make Detroit a modern, sustainable garment production hub. Tracy served as board president of ISAIC, the Industrial Sewing and Innovation Center, a Detroit-based, industry-shifting factory and Institute anchored in human-centric manufacturing.

Tracy launched Hope for Flowers by Tracy Reese, a responsibly designed and produced collection in Detroit. Part of HFF’s mission is to create a positive social impact by empowering women and young people through free arts programming for Detroit’s youth and adults and collaboration with local artisans on Hope for Flowers products. Hope for Flowers is currently developing an apprenticeship program to train Detroits to produce Hope for Flowers designs creating economic opportunities for women in under-served communities.